This video of Alan Gura explains his reasoning of picking litigants and the path & sequence he' taking to secure our Second Amendment rights.  He also clearly differentiates between his litigating and the NRA-ILA's lobbying. 

"My copy of the the Second Amendment does not have a little copyright NRA-ILA sumbol on it." - Alan Gura

Watch the whole thing.  I learned more about securing this basic civil right by watching this than in 2 years of trumpeting for our cause.

h/t to No Lawyers